The man responsible for the design of the Hyundai Santa Cruz ute concept says the vehicle could be put into production quickly if the reaction from the public and dealers is positive.
Hyundai North America design boss Chris Chapman (watch our interview with him here) told Australian media at the Detroit motor show that the Santa Cruz ute goes after an entirely different market to many light-commercial vehicles – one that Hyundai believes is mostly untapped – and that the concept was built with production feasibility in mind.
