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Video: Russian influencers stacking cars on top of each other in latest online trend

Russian content creators are strapping luxury cars on top of SUVs in the latest attempt to go viral online.


Two Russian content creators have posted their latest attempts at going viral online – by driving SUVs with luxury vehicles attached to their roofs.

A Rolls-Royce Ghost was seen strapped on the roof of a Hummer H2 SUV while driving through an unknown Russian street, as first reported by US media outlet CarScoops.

Uploaded to the YouTube channel RB life, the first-generation Rolls-Royce Ghost was seen tied down multiple times and anchored at the Hummer’s front, side and back bars for stability, while supported by a wooden platform.

The bespoke Rolls-Royce Ghost is reported to weigh more than 2300kg, with the Russian YouTuber responsible for the video needing a crane to hoist the luxury vehicle onto the Hummer’s roof.

It's believed the maximum roof load on a Hummer H2 is 300 pounds or approximately 136kg. The SUV seen in the video is supporting more than 10 times its reported carrying capacity while it drove through a city.

While this random attempt to go viral online might seem financially irresponsible, the video has attracted more than 14,000 views at the time of writing.

Based on the YouTube monetisation rate of between $US1.61 ($AU2.43) to $US29.30 ($AU44.27) for every 1000 views, the Russian content creator could have possibly earned somewhere in between $US23,464 ($AU35,454) to $US427,018 ($AU645,330) for the video.

However, it isn't the first time a luxury vehicle has been spotted on the roof of an SUV in Russia.

The first video of this latest online trend was spotted when a Mercedes-Maybach S-Class was seen on top of a Toyota LandCruiser.

The luxury Maybach S-Class W222 in the video has a weight of 2000kg, while the Toyota LandCruiser 100 Series has a reported maximum roof load of 200kg – with the SUV seen in the Instagram video also supporting 10 times its carrying capacity.

Uploaded by Russian influencer chebotarev­_life on Instagram – the Toyota SUV can be seen with the luxury vehicle on its roof, supported by a wooden platform while driving on an unspecified dirt road and city streets in Russia – with the user claiming these two vehicles will be sent to one of his subscribers.

Various Instagram commenters were in disbelief but found humour in the video, with one commenter stating “You know the saying Mercedes to be proud and Toyota to drive”, while another said “We are waiting for the report from the State Security Service”.

Some companies have attempted to market their product because of the online attention this latest trend has garnered. US roof-tent specialists Go Fast Campers (GFC) added to the Instagram post: “Our topper can do that too”.

Both Russian content creators have not specified if the vehicles were damaged while filming the viral videos.

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Ethan Cardinal

Ethan Cardinal graduated with a Journalism degree in 2020 from La Trobe University and has been working in the fashion industry as a freelance writer prior to joining Drive in 2023. Ethan greatly enjoys investigating and reporting on the cross sections between automotive, lifestyle and culture. Ethan relishes the opportunity to explore how deep cars are intertwined within different industries and how they could affect both casual readers and car enthusiasts.

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