Ford Australia on Endura: Why we didn't name it ‘Territory'
Public feedback contributed to Ford Australia’s decision to avoid reviving the Territory nameplate for the new large SUV it has released this month.
The imported Endura joins the brand’s sports utility vehicle range just over two years after local production of the popular Territory ended.
The 4.8-metre Endura is only a few centimetres shorter than the Territory, though there is no third-row seating option as offered by the only SUV to have been produced locally.
The Ford Territory has been revived, but not quite in the way many had expected or hoped. Although it won't be available in Australia, we did play a role in its development.
The new Territory looks to be a JMC Yusheng SM330 crossover with an updated front fascia, new headlights, and a Ford grille. It's not clear yet if any changes have been made to the rear of the car.
It's been 12 months since the CarAdvice podcast began, and we celebrate with a bumper edition! A cardboard car has been made in its honour (admittedly with no bumpers), and you can check out some clowning-around photos at the bottom of this article.
Ford Endura to replace the Ford Territory after Toyota renews 'Edge' trademark
As revealed by CarAdvice last year, Ford's new Edge SUV will come to Australia in 2018 with a starting price of $49,990 with seven seats and a diesel engine. At that stage, however, its final local name was yet to be confirmed.
We can now exclusively reveal that model will be known as the Ford Endura, with the Edge badge already owned locally by Toyota. Indeed, the Japanese giant recently renewed its trademark to ensure it could not be lost to Ford.
Ford Edge large SUV confirmed for Australia, but not until 2018
Ford Australia has provided clarity around its post-Territory future by confirming it will launch a new large SUV “based on” the global Ford Edge.
However, the transition between the Australian-made Territory, production of which ends on October 7, and the arrival of the (likely) Canadian-made Edge will not be as smooth as many would have guessed.
No early closure for Ford Australia manufacturing plants
Ford Australia today confirmed the exact closing date of its Victorian assembly line and engine plant — October 7, 2016.
This timing confirms Ford will go the distance and honour the commitment it made in May 2013, when it announced its intention to close its local car-making operations in the first place.