There’ll be no Jaguar kittens or little Landies, as Jaguar Land Rover rules out any new, smaller vehicles.
Don’t hold your breath waiting for a Jaguar XD or a sub-Evoque Land Rover or Range Rover.
Jaguar Land Rover’s chief commercial officer, Felix Bräutigam, has told Autocar the company won’t be entering any smaller segments. He said, “We should not and will not drive down into segments just to get economy of scale.”
Bräutigam pointed out a Range Rover Evoque is already a relatively small car, measuring 4371mm long and 1904mm wide – close to a Mk7 Volkswagen Golf, which measures 4255mm and 1799mm, respectively.
For comparison, the Jaguar E-Pace, which uses the first-generation Evoque’s platform, measures 4411mm in length while the old Land Rover Freelander was roughly as long but around 100mm narrower.
No major luxury brand offers a crossover noticeably smaller than the Evoque, with rivals like the BMW X1 and Lexus UX all roughly the same size. Rival luxury brands do, however, have sedans and hatchbacks smaller than the Jaguar XE, such as the Audi A3 and Mercedes-Benz A-Class.
Through a proposed partnership with BMW or Geely could give Jaguar Land Rover access to platforms that support smaller vehicles, there’s little precedent for a smaller Jaguar or Land Rover.
One obvious exception is the outgoing Land Rover Defender, which was as short as 3658mm in 90 pickup guise. The new Defender 90, conversely, measures 4583mm in length.
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