New models, well regarded interiors, and a focus on luxury have seen sales improve, but the brand remains focussed on its current markets.
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Ford has invested heavily to renew the Lincoln range, boosting its coverage in the SUV market, and giving each model in the brand distinctive high-end interiors.

At present the Lincoln brand sells vehicles in North America, the Middle East, and China.

Joy Falotico, president of Lincoln, told CarAdvice, "We're happy we're at, and where we're represented around the world".

She also ruled adding right-hand drive production to the company's range of vehicles, making exports to the UK, South Africa and other right-hook markets unlikely.

With an influx of new models heavily differentiated from their Ford siblings, highly praised interiors, and a focus on luxury and comfort instead of sports car dynamics, the brand has grown sales in the US.

The brand is also hoping to make inroads into the lucrative Chinese market, even though it has only been selling vehicles there for the past decade or so.

Representatives from the marque told Automotive News it will build the new Corsair crossover in China.

It will be the first modern Lincoln car to be made outside of North America, as well as the first car from the brand to built in China.