New C-Class and other upcoming Mercs will wear a different look, design boss reveals

Both the new Mercedes-Benz A-Class and CLS have aggressive triangular headlamps and reversed grille shape, but this look will not spread throughout the brand's entire range of cars.

Gorden Wagener, chief design officer of Mercedes-Benz, told Australian media, at the launch of the new A-Class, the vehicle's 'predator face' will be "dedicated to our most progressive cars".

Top and below: A-Class. Above: CLS.

According to Wagener, both the A-Class and CLS are "very design-orientated" vehicles. The design chief says the cars are "very much on opposite ends of our range, so they don’t hurt each other".

When asked directly if the so-called predator face would be applied to a mainstream sedan model, like the C-Class, Wagener categorically stated, "No". He later emphasised the next-generation C-Class would have a "different face".

Regarding future variants spun off from the A-Class's new platform, such as the next-generation GLA crossover and CLA four-door 'coupe', Wagener replied, "Well, they will have a different face than [the A-Class]".

You can check spy photos of the upcoming CLA, B-Class, GLA, and GLB.

As far as the just-launched A-Class is concerned, the design boss is particularly proud of the car's triangular headlamps, which he claims "actually have never been tried before".

"It’s very hard to do headlamps so small," Wagener said. "We squeezed the engineers here quite a bit, but it makes [the A-Class] super aggressive, super high tech and modern looking."

He also noted the "geometry of the graphics is very much in contrast to the softness of the body".