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Below are the statistics for new car sales for the month of March 2014. You can read CarAdvice’s analysis of the winners and losers for March 2014 here.

March 2014 Australian New Car Sales Figures

1 Toyota 18,275
2 Holden 9,851
3 Mazda 9,203
4 Hyundai 8,606
5 Ford 7,037
6 Nissan 6,014
7 Mitsubishi 5,432
8 Volkswagen 4,613
9 Subaru 3,812
10 Kia 2,762
11 Mercedes-Benz 2,688
12 Jeep 2,540
13 Honda 2,304
14 BMW 2,020
15 Suzuki 1,581
16 Audi 1,518
17 Isuzu 1,122
18 Land Rover 857
19 Renault 788
20 Lexus 592
21 Fiat 485
22 Peugeot 364
23 Volvo 363
24 Great Wall 301
25 Skoda 280
26 Alfa Romeo 247
27 Porsche 173
28 Dodge 170
29 MINI 148
30 Fiat Professional 138
31 Chrysler 128
32 Proton 123
33 Citroen 113
34 Ssangyong 112
35 Jaguar 104
36 Opel 104
37 Chery 60
38 Infiniti 34
39 Maserati 16
40 Bentley 12
41 Aston Martin 11
42 Smart 9
43 Ferrari 5
44 Lotus 5
45 Morgan 2
46 Lamborghini 1
47 Rolls-Royce 1
48 Caterham 0
49 McLaren 0

(units sold – market share)

Micro Car Segment Winners :

  1. Mitsubishi Mirage 2 (985 – 55.1%)
  2. Nissan Micra (229 – 12.8%)
  3. Fiat 500 / Abarth (227 – 12.7%)

Light Car Segment Winners :

  1. Mazda 2 (1,496 – 16.6%)
  2. Hyundai i20 (1478 – 16.4%)
  3. Toyota Yaris (1,185 – 13.1%)

Light Car – above $25,000 – segment Winners :

  1. Audi A1 (177 – 46.3%)
  2. Peugeot 208 (89 – 23.3%)
  3. Mini Hatch/Clubman (71 – 18.6%)

Small Car Segment Winners:

  1. Toyota Corolla (4,086 – 20.2%)
  2. Mazda 3 (3,587 – 17.8%)
  3. Hyundai i30 (2,372 – 13.7%)

Small Car – above $40,000 – Segment Winners:

  1. Mercedes-Benz A-Class (470 – 36%)
  2. Audi A3 (288 – 22.1%)
  3. BMW 1 Series (188 – 14.4%)

Medium Car Segment Winners:

  1. Toyota Camry (2,085 – 44.6%)
  2. Mazda 6 (593 – 12.7%)
  3. Ford Mondeo (384 – 8.2)

Medium Car – above $60,000 – Segment Winners:

  1. Mercedes-Benz C-Class (532 – 30.5%)
  2. BMW 3 Series (339 – 19.4%)
  3. Audi A4 (255 – 14.6%)

Large Car Segment Winners:

  1. Holden Commodore (2,967 – 75.5%)
  2. Ford Falcon (641 – 16.3%)
  3. Toyota Aurion (263 – 6.7%)

Large Car – above $70,000 – Segment Winners:

  1. Mercedes-Benz E-class (115 – 27.4%)
  2. Jaguar XF (83 – 19.8%)
  3. BMW 5 Series (79 – 18.8%)

Upper Large Car Segment Winners:

  1. Chrysler 300 (121 – 53.5%)
  2. Holden Caprice (105 – 46.5%)

Upper Large Car – above $100,000 – Segment Winners:

  1. Mercedes-Benz S-Class (15 – 22.4%)
  2. Porsche Panamera (11 – 16.4%)
  3. BMW 7 Series (10 – 14.9%)

People Mover Segment Winners:

  1. Honda Odyssey (254 – 30.4%)
  2. Kia Carnival (184 – 22%)
  3. Hyundai iMAX (93 – 11.1%)

People Mover – above $60,000 – Segment Winners:

  1. Mercedes-Benz Valente (32 – 50%)
  2. Mercedes-Benz Viano (25 – 39.1%)
  3. Chrysler Voyager (7 – 10.9%)

Sports Segment Winners:

  1. Toyota 86 (397 – 27.9%)
  2. Hyundai Veloster (296– 20.8%)
  3. BMW 1 Series Coupe/Conv (130 – 9.1%)

Sports – above $80,000 – Segment Winners:

  1. Mercedes-Benz C-class Coupe (282 – 31.9%)
  2. BMW 4 Series Coupe/Convertible (267 – 30.2%)
  3. Mercedes-Benz E-class Coupe/Convertible (125 – 14.2%)

Supercars (200k+) Segment Winners:

  1. Porsche 911 (26 – 26.5%)
  2. BMW 6 Series (21 – 21.4%)
  3. Aston Martin Coupe/Convertible (11 – 11.2%)

SUV Small Segment Winners:

  1. Hyundai ix35 (1,508 – 20.9%)
  2. Subaru XV (1,328 – 18.4%)
  3. Nissan Dualis (762 – 10.5%)

SUV Small – above $40,000 – Segment Winners:

  1. Audi Q3 (235 – 50%)
  2. BMW X1 (170 – 36.2%)
  3. Mini Countryman (48 – 10.2%)

SUV Medium Segment Winners:

  1. Mazda CX-5 (1,932 – 19.5%)
  2. Toyota RAV4 (1,888 – 19%)
  3. Subaru Forester (1,389 – 14%)

SUV Medium – above $60,000 – Segment Winners:

  1. Audi Q5 (245 – 28.4%)
  2. Range Rover Evoque (221 – 25.6%)
  3. BMW X3 (196 – 22.7%)

SUV Large Segment Winners:

  1. Toyota Prado (1,719 – 18.2)
  2. Jeep Grand Cherokee (1,368 – 14.5%)
  3. Holden Captiva 7 (1,105 – 11.7%)

SUV Large – above $70,000 – Segment Winners:

  1. BMW X5 (428 – 25.2%)
  2. Land Rover Discovery (281 – 15.9%)
  3. Mercedes-Benz M-Class (230 – 13%)

SUV Upper Large Segment Winners:

  1. Toyota Landcruiser Wagon (812 -82.6%)
  2. Nissan Patrol Wagon (171 – 17.4%)

SUV Upper Large – above $100,000 – Segment Winners:

  1. Mercedes-Benz GL-Class (64 – 72.7%)
  2. Range Rover (18 -20.5%)
  3. Lexus LX/Mercedes-Benz G-Class (3 -3.4%)

Vans <= 2.5T Segment Winners:

  1. Volkswagen Caddy Van (170 – 55.4%)
  2. Suzuki APV (50 -16.3%)
  3. Renault Kangoo (49 -16%)

Vans 2.5-3.5T Segment Winners:

  1. Toyota Hiace Van (641 – 46.4%)
  2. Hyundai iLoad (318 – 23%)
  3. Volkswagen Transporter (118 -8.5%)

Pickup 4×2 Segment Winners

  1. Toyota Hilux 4×2 (938 – 22.8%)
  2. Mitsubishi Triton 4x2 (549 – 14.4%)
  3. Holden Utility(543 – 13.2%)

Pickup 4×4 Segment Winners

  1. Toyota Hilux 4×4 (2,167 – 20.5%)
  2. Ford Ranger (1,803 – 17%)
  3. Nissan Navara 4×4 (1,312 – 12.4%)



  • dsuhiti

    RIP Infiniti…

    • Kimmy

      Infiniti is here to stay…. brand need to be establish

      • No Idea

        How many times???

        • dsuhiti

          Opel was selling 6 times their amount and look where they are. It’s a guarantee they will not last.

          • Dieseltorque

            And Opel still selling more than Infiniti and yet they don’t exist!

          • matt

            opel were not charging 50k minimum, now, again i have to say it, infiniti has 3 dealerships, the overheads would be tiny, opels were avaliable through most holden dealerships i believe, transport costs would of been through the roof, infiniti has 3 places the cars have to go…

          • ixlplix

            That’s totally wrong about Opel. Opel in each of it’s respective segments was the most expensive car. They still sold more They had a bout 2 dealers in Sydney. Nothing to do with Holden. But they were pulled because the the decision was made to kill Holden. And the Korean connection and bring Opel back to fill the holes. The way they have since the 60s. (Via Vauxhall) In any case infiniti are dead they just don’t seem to know it yet.

          • F1orce

            But Infniti is not Opel. Nor does it compete with Opel.

          • matt

            most expensive but did not start at 50k minimum, i thought i read somewhere you could arrange getting one through a holden dealer? perhaps i read wrong, but opel still had 20 dealerships of its own i believe, you see how 20 dealerships have the capacity to sell more then only having 3?? infiniti is not dead, its just the people like yourelf who keep screaming they are shutting up shop fail to realise infiniti’s long term plans in australia. They are only expanding at the end of this year, they are taking it slow, no point in launching a new brand full force and bleeding money… you see? Geez lexus sold 2800 IS’s last year, old model yes but still thats just over 200 a month, with an extensive dealership. No one is screaming lexus is leaving soon are they.

          • matt

            add to that the GS last year sold around 40 a month????????? wanna scream lexus is leaving soon too??? No? not fasionable to do so at the moment?????

          • suomi95

            Infiniti has some very expensive real estate for its dealers. Their cars are pretty mediocre, and in the main not leaders in their area, after all the parent is Nissan. Wonder if there are any “demos” in the sales? Hardly ever see one anywhere but in the vicinity of the dealer.

          • matt

            yes we know you dont like japanese cars, i will counter with saying i live 300 kays away from the nearest brisbane dealership and i see an FX every morning on the way to work, yes most of the cars are due for replacement and are old, perhaps thats why they are holding back with expanding until the range is complete?, or does that just make to much sense for you and ixlplix?

    • GIG

      If Infiniti forced to give up again, that would be a shame on Australia car market! Look at people’s “good taste” here… buying 316 c180 over Q50 and complaining about 64grand G37S and 76grand M37/FX37 “overpriced”, and keep repeating Infiniti are rubbish cars, how stupid Infiniti buyers are ect. All I want to say is “WHAT THE F*CK”!

      • matt

        dont worry they are retarded, a bunch of 1.6 litre “turbo” low kw loving retards (que moderation), infiniti is not going anywhere, its an argument you just have to have because you are bored and want to mess with they’re minds. I don’t mind waiting a couple of years for satisfaction :)

      • matt

        so this guy uses plain outright profanity, and i get modded? awesome…..

    • Cobrajet

      Poor interior design and the exterior just looks like a softer Lexus. They would better of sold as Nissans.

      • F1orce

        You’re talking sh!*t again

        If you want poor interior, sorry poor is an understatement, if you want an appalling interior look no further than BMW & Mercedes.

        • Cobrajet

          It’s still looks as upmarket as a Holden cruze. The BMW has the best interiors because it’s most organised and decent looking, it’s doesn’t have an extra touch screen so it can be dumbed down for the American market. Mercedes despite the stupid stick-on screen, it still doesn’t look cheap.

          • jbau1

            Dumped down for the amerian market ….. Have you ever been to the USA ?? Americas won’t buy a car without a touch screen and full electrics …Mercedes and bmw made them standard in the US first cos the USA consumer depanded they had them in there cars … Chryslers 300 in 2011 first car ever to have a 8.4inch touch screen …I think u have mistaken them for dumb downed euros and poms

      • matt

        the exterior of the Q50 at least does not look like a pokemon animation artist penned it…. i loved the old IS, the new one? eeeekkkkk what happened there.? They would not be better off sold as nissans, its the badge… you need a different one for the cash they are after, infiniti’s will never be the 29,990 DA special you all want them to be.

        • tekn0

          As much as I’d want Infiniti to finally gain traction in the Australian market, its poor and ageing product range and mediocre value will be its downfall. It’s unfortunate that they made a mess of it…again. Unlike ultra luxury brands that can survive on small sales volume comoensated by huge profit margins, we are looking at a mainstream brand that requires adequate sales volumes for sustainability. In this case, its poor figures (only 34 vehicles across 3 dealerships last month) must be putting a lot of pressure on the bottom line. From memory even its global boss publicly said early this year that the performance of its Australian arm is becoming sustainable. It’s just a matter of time before they decide to pull the plug.

  • Doctor

    Ranger 4×4 not far behind Lolux 4×4….

    • Deceiver

      “Wether you win by an inch or a mile, winning’s winning”

    • 10yrs

      Not bad for a 10yr old car, I would think.

      • Sydlocal

        More like a lot of ‘but I have always bought a Hilux so why change’ out there. Humans are creatures of habit after all!

        • suomi95

          Only if you are just so lazy you can’t be bothered to think…..each to his own though.

  • Dieseltorque

    Gees Tritons must be cheap.

  • JOEBEEZ

    8269% market share for Landcruiser!!

    Guess brakes aren’t the only thing failing to stop Toyotas…

  • Bill Robertson

    Be interesting to see if the new Skoda Octavia has enough sales momentum to push Skoda above 25th place. Being a niche brand has its charms, but also its drawbacks.

    • Tom

      They deserve more sales, but they are held back by their current product mix and small dealer network. SUV’s, small cars and utes are the dominant segments in Australia, and Skoda have no SUV’s or utes and their small car (Fabia) is near-replacement and until recently expensive. The Octavia and Superb are very highly rated cars, but both are competing in small markets in Australia. VW also casts a shadow over them, despite Skoda consistently high customer satisfaction ratings in Europe, in Oz many people still see Skoda = VW + cheap = unreliable + cheap. Skoda broke into the western Europe market in the 90′s with clever advertising that challenged the old Skoda image they had after the fall of the USSR, they need to do something similar in Oz.

      • suomi95

        Most of the Skoda Octavia ads have been on SBS rather than mainstream media. They show the vehicle and not the things that matter to buyers such as the amazing space etc. Octavia was held back from launch by VW Group so as not to take emphasis off Golf VII…..most other Skoda markets had the car months before. Rapid Spaceback is almost here after aborting the Rapid sedan/hatch. The Helsinki taxi….Superb has also been facelifted for some time overseas, but yet to see the light of day in Australia. Great cars, lots of weaker dealers and an unsophisticated market…..

    • suomi95

      More about the quality of some of their dealers….some really good…others should be bulldozed.

  • ixlplix

    much better layout

  • Gkm22

    Poor BMW, still playing second fiddle to Merc.

    • Gx

      With pretty much everything except for X5. It is appropriate. X5 is better than ML however most other BM’s feature cheaper interior and blander styling than its Merc equivalent. Imagine pitching the very plain 1 series against the CLA?

    • 120Y is alive again

      Yes, as it should be. Mercs are a nicer fiddle.

  • guest

    Would be interested to see more than the top 3 in the smaller segments like sports etc.

  • Aero

    Second consecutive month of improved sales for Proton. They used to sell less cars than Chery, but they’ve doubled Chery’s deck now. The next closest competitor is Skoda. I doubt Proton will get ahead of them, the Skodas are ALL arguably better. Time will tell.

  • Cobrajet

    The Falcon still sells more than the Mazda 6.

    • suomi95

      Mazda 3 sort of bombing in the market and the Mazda 6…..well selling much less than it used to….but then let’s kill off the most popular version in the hatch…

      • Cobrajet

        Then there is the SUVs that have destroyed mid-size car segment, apart for the Toyota Camry.

      • matt

        the 3 is most certainly not bombing…. its always hovered between 3 and 4 k a month? and the 6 is selling MORE then it used to, it never averaged 600 a month before this model, your theory on no hatch is null and void.

    • Sydlocal

      That’s not saying much!

    • AUSDAVIDZ

      Owned by the dealerships or FoMoCo, sold to private heads, almost zero

  • guest

    Skoda just cant get traction.They have been offering massive incentives to get the customers in the door.But sales are slowly dropping.

  • AUSDAVIDZ

    800 lucky LANCER buyers, so choice!

    • ArnoldJR28

      Being strapped for cash is no badge of honour.

      Besides, you could always tell them to buy a cheap Hyundai/Kia or the like….oh wait, they’re good cars now. Wasted on the likes of you.

  • marc

    How many more categories can they come up with?

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