Pirelli

Pirelli has opened the Southern Hemisphere's first P Zero World in Preston, Victoria, to showcase everything the brand has to offer – when it comes to tyres, and more. Designed to serve as a flagship store for the Pirelli brand – in a similar vein to the Mercedes Me store in the Melbourne CBD – P Zero World in Preston is the fifth store of its kind around the world.

Pirelli has announced it will collaborate with Infiniti on the premium Japanese marque's Q60 Project Black S program, suggesting the 'concept car' unveiled at the 2017 Geneva motor show, might indeed prove to be more than just wishful thinking.

Owning a performance car is a pricey proposition. More so, when you consider the on-costs of actually using your car's performance in a manner that is both enjoyable and rewarding. Apart from the mechanical maintenance requirements, which include brake and engine fluid changes, the most expensive consumables are indeed brake pads and tyres. And performance tyres are by no means cheap.