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Genesis SUVs ‘critical’ for the brand’s success

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Genesis SUVs ‘critical’ for the brand’s success

All mainstream and luxury car brands seemingly need SUVs to survive, and new premium Korean offering Genesis is no different in that regard. The company has already announced it will have two SUVs globally in 2019, and locally in Australia by 2020...

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Genesis design heading towards cars that 'won't need headlights anymore'
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Genesis design heading towards cars that 'won't need headlights anymore'

The head of design for Hyundai’s luxury brand, Genesis, says headlights are on their way out, as the generation of autonomous vehicles look set to take over. Speaking to CarAdvice at the New York motor show this week, Luc Donckerwolke, the former design director at Audi, Lamborghini, Bentley and now the chief designer at Genesis, believes car designers need to get away from the cycle of repeating the same design elements and instead focus on pushing future-proof designs, starting with altering headlight requirements...


Genesis GV80 Concept unveiled
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Genesis GV80 Concept unveiled

Hyundai’s luxury brand, Genesis, has finally unveiled a first look at its SUV strategy, which will see two high-riding models in production before the end of 2020. The South Korean brand used this week's New York motor show to unveil the Genesis GV80, an SUV based on the G80 architecture that should see it rival models like the BMW X5, Mercedes-Benz GLE and Lexus RX...