It has chosen the US auto show as North America is an extremely important market for Porsche. Both Cayenne and Panamera models have excelled in the US, and Porsche is hoping this new model will do the same.
Calling it an "important show debut" one can't help but wonder what it will be. Yet another 911 derivative, or a production version of the 918 Spyder perhaps?
Drop us your thoughts in the comments.