Video: 2011 Hyundai Grandeur, not coming to Australia

Hyundai has released a full-length promotional video of the upcoming 2011 Hyundai Grandeur, revealing the luxury sedan in its entirety the first time.
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When the first official sketches of the vehicle were released last month, Hyundai Australia said there were no plans to bring the new model here.

With the release of the video and more specifications today, Hyundai Australia’s Ben Hershman again confirmed the all-new fifth-generation Grandeur would not be part of the local arm’s line-up.

The news means the current slow-selling and largely unloved fourth-generation model will be the last of the nameplate in Australia, at least in the foreseeable future.

But while Hyundai Australia has managed to sell just 22 Grandeurs in the first 11 months of 2010, one can’t help but that feel sales of the all-new model could easily eclipse those figures, given the right packaging and pricing.

The advertisement itself was designed for the big screen, and will be displayed in ‘4D’ with wind and water spray effects to give viewers the sense that they’re behind the wheel and part of the clip.

Among the vehicle’s new features is what Hyundai calls the ‘supervision cluster’, which incorporates a modern interior with a large colour navigation screen, blue and white illuminated instrument panel and dashboard, and an automatic positioning steering wheel.

‘Advanced smart cruise control’ – a traffic monitoring, warning and autonomous braking system – also finds its way into the new model.

The Hyundai Grandeur will debut in South Korea and various export markets in the New Year.