It came as something of a surprise that the Ford Ranger is the best-selling ute in Europe, a market not well known for its pick-up truck culture.
So when Ford of Europe recently released the Ford Ranger Raptor Special Edition, it was only fitting it did so with ‘bad-ass’ advertising campaign.
Dubbed The Good, The Bad and Bad-RSE, (and rated 'B' for 'Bad-Ass'), the campaign features a Ranger Raptor Special Edition in a Spaghetti Western-inspired action film.
In the 3-minute 32-second sequence, the Raptor is chased by a horde of bad guys on motorbikes and trucks and in effecting its escape does plenty of skidding and sliding, something that has long been banned in Australia where a vehicle breaking traction in advertising is a big no-no.
Under current Australian guidelines, vehicle advertisements are bound by a voluntary code of practice, which was drafted by the car industry's lobby group, the Federal Chamber of Automotive Industries (FCAI).
Cars cannot be shown breaking any road rules, including breaking traction, and can also not be shown to be driven at excessive speeds.
One can only imagine what the Australian Advertising Standards Board would make of Ford of Europe’s latest Ranger Raptor commercial, which you can watch in all its glory below.