UPDATE, 3 June 2021: Ford Australia has confirmed all 700 buyers of the Mustang Mach 1 will receive three years free servicing and a track experience day in lieu of missing equipment that had been advertised for the latest special edition.
CarAdvice understands about a dozen Ford Mustang Mach 1 customers have either had their deposits refunded or, if they had taken delivery of the car, had the purchase price refunded in full.
Ford Australia would not discuss individual circumstances and said it is dealing with each customer on a case by case basis.
Of the 700 cars destined for Australia, all have been wholesaled to Ford dealers and, CarAdvice understands, fewer than 100 remain in showrooms unallocated.
Ford had incorrectly listed on local brochures and promotional material certain features that were not available on the Ford Mustang Mach 1 sold in Australia.
Ford Australia says it has since overhauled its processes to avoid making a similar embarrassing gaffe in future.
Radar cruise control and rear parking sensors are not standard equipment on any Ford Mustang Mach 1 around the world, and the track-biased torsen limited-slip differential – available on US cars – was not an option on any right-hand-drive versions of the Ford Mustang Mach 1.
Australian-delivered examples do, however, come with extra cooling for the mechanical limited-slip differential, and a new six-speed manual gearbox (with extra cooling), to make it more suitable for track day driving.
Ford Mustang fans in Australia took to social media to express their concern about the missing features, and some buyers claim Ford has not done enough. However, Ford says it is dealing with each customer on a case by case basis.
In the meantime, the company says it has put new measures in place to prevent a similar mistake occurring again. Below is the original story:
11 May 2021: Australian buyers of the 2021 Ford Mustang Mach 1 will receive three years free servicing and an exclusive track day experience in lieu of equipment that was advertised for – but missing from – the special edition cars.
The make-good measures are estimated by CarAdvice to cost Ford Australia in excess of $1 million.
Just 700 examples of the 2021 Ford Mustang Mach 1 have been allocated to Australia, however early promotional material inadvertently listed some features that were not included on the vehicles.
Some of the items – such as radar cruise control, rear parking sensors, and fog lamps – are also not available on the Mach 1 in the US, due to certain modifications that increase the vehicle's on-track performance.
The features – which are available on regular Mustang variants sold in Australia – were listed as standard on local promotional material for the Mach 1 edition, however it has transpired this was an oversight.
A week after the anomaly was revealed by customers on social media, Ford Australia has responded with a number of make-good measures.
A statement issued today by Ford Australia said: “We recently discovered some content and feature corrections on the Mustang Mach 1 for the Australian market, and are disappointed we didn’t catch this before the first run of brochures and website was published. We are especially disappointed that our loyal … Ford customers and Mach 1 owners feel let down.”
Ford explained that certain “uniquely engineered parts, which are designed to improve downforce and cooling on the Mach 1, unfortunately mean that the vehicle does not feature (radar cruise control) or audible rear sensors while parking, though a reversing camera remains standard”.
Ford also confirmed locally-delivered examples of the Mach 1 use Ford’s in-house mechanical limited-slip differential, which is “identical to that fitted in the Mustang GT as well as Mustang Bullitt”.
Further, Ford said, the Mustang GT350’s lower light assembly used on the Mach 1 means fog lamps are not included, and the floor mats are standard rather than Mach 1 branded.
Ford says the content changes will be included in an updated brochure and other promotional material to be released soon.
As make-good measures, Ford Australia says it will offer Mustang Mach 1 customers the opportunity to attend a track day at a racing circuit best suited to their location. And Ford will pay for the first three routine services, which are valued at a combined total of $1380, according to Ford’s website as this article was published.
“In addition to the Ford Performance Experience,” the company said, “Mustang Mach 1 customers will also receive three years free scheduled servicing (at 15,000km/12 months, 30,000km/24 months, 45,000/36 months).
“We’ll be reaching out to customers personally over the next couple of days with full details,” a Ford spokesman told CarAdvice.
It is unclear if the make-good measures will apply to all 2021 Ford Mustang Mach 1 editions sold, or only cars ordered before the promotional material was corrected. CarAdvice will update this story once we clarify this with Ford.