Lamborghini says no to SUV, yes to four-door sedan
Speaking with UK publication Autocar recently, Lamborghini boss Stephan Winkelmann pretty much ruled out the possibility of a future Lamborghini SUV being introduced. Despite this, he did mention an all-new platform could be introduced into the lineup soon and hinted that a sedan might be the one.
Since the company has already made a sedan concept, the Lamborghini Estoque, Winkelmann says the introduction of such a model would be good for the company as it could bring new customers to the brand. Winkelmann said to Autocar,
"We really have a choice when it comes to an additional model: an SUV or a four-seat four-door. And for me the SUV is a no-go. It doesn’t exist in our price segment, and it’s not a real luxury car."
He also mentioned the unveiling of the Estoque, saying,
"It had a more enthusiastic response than we had expected. It was the right time to see if the brand could go outside of supercars. Even now, people are still emailing me about us making the Estoque."
While Winkelmann may seem positive about the introduction of a four-door model, it's the Chinese market that will provide key interest. The market just keeps growing, and with large luxury sedans being one of the market leaders, a Lamborghini sedan would go down just fine.
Winkelmann says it's not a matter of providing a special model for the Chinese market though, he says the company will continue to build traditional supercars. He also said,
"Other car companies have to adjust their products for these areas, but luxury brands are the opposite. The customer wants the original, not something that’s been adapted to them. So they want a Lamborghini exactly as it would be in Italy."
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