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French brands Renault, Peugeot and Citroen continue their decline in Australia

Although new-car sales in Australia are bouncing back, French brands are heading in the wrong direction.


French cars have posted some of their worst sales results in Australia on record, according to the latest official sales figures from the Federal Chamber of Automotive Industries.

The three brands, Citroen, Renault and Peugeot, have only reported 797 sales between them in the first two months of 2021, down by more than 30 per cent compared to the same period last year.

For reference, Volkswagen recorded 802 sales of the Tiguan Allspace seven-seat SUV – just one model in its lineup – over the same two-month period.

This comes as overall sales increased by 7.9 per cent in the first two months of 2021 compared to the same period last year.

Renault is the best-performing of the three French brands, with 550 sales reported so far in 2021.

Renault's top-sellers were the Trafic van (339), Kangoo small van (89), Koleos SUV (52) and Master large van and bus (66). Poor performers included Renault’s Captur (three) and Megane (one), as they both await updated stock.

Meanwhile, Peugeot reported 224 cars as sold so far in 2021, down from 324 for the same period last year.

The 2008 small SUV leads with 69 deliveries, followed by the Partner small van (32), 3008 mid-sized SUV (41) and 5008 seven-seat SUV (25).

In addition to its SUVs, only 19 examples of the 508 and 13 examples of the 308 were reported as sold so far in 2021.

This marks three years of continuous sales decline for Peugeot in Australia, after peaking 13 years ago.

Citroen is by far the smallest of the three French manufacturers, with only 23 vehicles reported as sold so far in 2021. This includes 13 examples of the C3 small car, seven examples of the C5 Aircross medium SUV, and just three examples of the C3 Aircross city SUV.

It's a long way from Citroen's former glory. In 2007, the storied French brand reported 3800 vehicle sales for the year.


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Sam Purcell

Sam Purcell has been writing about cars, four-wheel driving and camping since 2013, and obsessed with anything that goes brum-brum longer than he can remember. Sam joined the team at CarAdvice/Drive as the off-road Editor in 2018, after cutting his teeth at Unsealed 4X4 and Pat Callinan’s 4X4 Adventures.

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