French automotive manufacturer Peugeot has revealed a new logo, which it claims signifies the "brand's move upmarket" and "modernisation."
This is the first update to the Peugeot logo since 2010, and the 11th iteration since 1847.
The new logo will first be applied to the next-generation 308, which was spied last year with the badging. The hatchback is due to be unveiled in March 2021, and will likely arrive in Australian showrooms next year.
Peugeot dealerships in Australia will gradually switch to the new design between now and the end of 2023.
Now part of the Stellantis group, Peugeot is looking to electrify its range and reposition itself as a premium marque.
Julie David – Peugeot UK’s managing director – said: “A new logo and brand identity are significant developments for any marque, let alone Peugeot.”
“The new logo reflects our changing model line-up and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year,” she added.
As part of the wider push to change its brand image, Peugeot is also promising a new website and dealership designs.