Kia has confirmed it will launch seven new dedicated electric vehicles (EVs) by 2027, as part of a new long-term brand strategy angled towards sustainability.
Furthermore, the company announced it will also build a range of Purpose-Built Vehicles (PBVs) for corporate customers.
Specific details are being kept firmly under wraps, however the manufacturer teased a dark, backlit image alongside the announcement.
This shows a range of SUVs, sedans, people movers, and small buses alongside a Renault Twizy-sized "autonomous pod."
The brand's first EV, an SUV-inspired production version of the Imagine concept (codenamed CV), will be unveiled in the first quarter of 2021, and is expected to offer a high-performance flagship variant reportedly capable of completing the 0-100km/h sprint in as little as 3.5 seconds.
A timeline for rolling out the brand’s new logo – previewed on the 2019 Imagine concept and officially unveiled last week – was also announced, with the full Kia range expected to bear the updated badging by the first quarter of 2022.
Despite this, rebranding at the dealership level is expected to take longer, with Kia President & CEO, Hosung Song, telling Australian journalists today it could be two or three years before the entire process is complete internationally.
Speaking at the same media event, the brand's Head of Global Customer Experience Division, Arthur Martins, said the manufacturer was looking to retain its mainstream appeal as it moved into the electric vehicle age.
“Value and quality are our two biggest assets,” he noted.
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