The Isuzu D-Max X-Terrain ute just got more expensive as of 1 January 2021, with the price increasing by $1000 to $59,990 drive-away.
Isuzu says it will honour customer orders placed at the original launch offer price of $58,990 drive-away, however new buyers who walk into a showroom from now on will be quoted the higher price of $59,990 drive-away (not including metallic paint, which adds $500).
It is unclear why the price has risen only on the most expensive model, given the cost of every other variant in the new Isuzu D-Max range remains unchanged.
Demand for the 2021 Isuzu D-Max remains at unprecedented levels despite the whole range going up in price by between $3000 and $9000 when it went on sale in August 2020.
Interruptions to production due to the coronavirus have crippled local supply and dealers are now quoting delivery times of between three and six months, depending on the variant.
The only hope to get a new Isuzu D-Max sooner is if an earlier order falls over and the purchaser surrenders that car.
Isuzu Ute Australia says it is working overtime to negotiate with the Thailand factory to get a larger allocation of vehicles this year.
However, even if production and Australia’s vehicle allocation increase, supply is unlikely to meet demand until the second half of 2021.
A statement from Isuzu Ute Australia said: “The price revision comes at the end of four months of introductory pricing and does not affect the entry-level D-Max SX single cab chassis ... at $29,990 drive-away. All signed vehicle order contracts for the X-Terrain made prior to 31 December 2020 will be honoured at the introductory price."
Isuzu Ute Australia said it is "committed (to) reducing customer wait times ... and working diligently to meet the unprecedented levels of vehicle demand and (will) continue to prioritise current vehicle orders."
The company conceded "due to demand, orders on selected D-Max models may experience longer than desired wait times".
Isuzu dealers have told CarAdvice the waiting time stretches between three and six months depending on the model.
Conversely, the Isuzu D-Max’s identical twin under the skin, the new-generation Mazda BT-50, is in free supply after the company ordered big late last year.
Mazda is currently running advertising campaigns promising instant delivery of certain models.