The flagship model for the Korean manufacturer is the Chairman, a car designed to offer Mercedes-Benz S-class quality for 1/5th of the price. Having landed in Australia in mid-2005, the Korean made Chairman has struggled in showrooms. But now there is a new one.
The current Chairman makes use of an inline 3.2-litre six-cylinder engine, but the new one gets a V8 - a 5.0-litre V8. Details are sketchy but we know the new Chairman is actually built entirely by SsangYong, doing away with old Mercedes technology (current Chairman uses the previous generation E-class platform).
The current Chairman retails for $56,990 so the V8 should come in at above $60,000, but we won't know for another two-three years as the W200 luxury sedan will first go on sale in South Korea next year.
The Korean company is now controlled by China's Shanghai Automotive and plans a massive expansion with up to 30 new SUVs and cars expected by 2011. Keep an eye out for SsangYong as a few of those 30 models will make their way to Australia.