UPDATE, July 1 2020: Just months after its launch, the 2020 Peugeot 308 range has copped a six per-cent price increase. New pricing is detailed here, but the line-up is otherwise as described below.
April 7: Peugeot has announced updates to its 308 hatch and wagon range in Australia, adding a GT-Line trim, along with a petrol-powered Allure Touring Sportswagon variant for 2020. These changes were made in early March, but have only gone official this week.
As Peugeot giveth, though, it also taketh away. Gone is the entry Active model and the diesel wagon, along with the more sporting GT and GTi options. Sad day.
From 2020, the range will now include only three variants – a GT-Line hatch, an Allure wagon and an Allure hatch – all of them petrol-powered with six-speed automatic transmissions.
All three models will also share the same 1.2-litre three-cylinder turbocharged petrol engine making 96kW and 230Nm.
The range will kick off with the entry-level Allure, priced from $28,490 plus on-road costs, with Peugeot citing a current drive-away offer of $31,490.
While the previous petrol Allure was $35,882 drive-away, Peugeot Australia claims the revised drive-away pricing represents savings in excess of $4000 due to improved specifications.
The previous entry-level model, the Active (priced from $30,732 drive-away), has been removed from the range "owing to the greater specification and near identical price point of the revised Allure model", Peugeot Australia said.
The new five-door 308 Allure Touring Sportswagon turbo-petrol slots into the middle of the reduced range, with drive-away pricing of $33,490 or a list-price of $30,490 plus on-road costs, replacing the previous diesel-powered Touring Sportswagon on offer.
Above: The 2019 Peugeot 308 GT.
The GT-Line hatch, which represents the first time the GT-Line nomenclature has been used with the 308 in Australia, is priced from $32,990 plus on-road costs, with a current drive-away offer of $36,490.
Not quite a direct replacement for the $39,990 (before on-road costs) 165kW GT, the GT Line is more of a sports styling pack for the 308.
For the price jump from the entry-level Allure, the GT-Line adds a panoramic glass roof, LED headlights, fog lights and sequential scrolling front indicators, 18-inch wheels, a sports exterior styling kit, exclusive interior trim and steering wheel, exclusive GT-Line exterior badging, red illumination for the instrument panel in Sport mode and an instrument panel offering more information from the car's electronic control unit (ECU).
Peugeot Sport's 308 GTi has also been removed from the line-up, largely due to its availability as a manual model in a market that overwhelmingly prefers automatics. We've seen other brands, such as Volkswagen, also drop the manual versions of their hot hatches – but unlike those, Peugeot has no automatic GTi to lean on.
"The GT line offers a greater price-to-product mix; the Aisin auto transmission and represents greater value in our current market. This continues Peugeot’s strategy of introducing more fuel efficient vehicles with greater levels of technology," he added.
"We've kept the Allure hatch, which is one step above the Active, dropped the Diesel Sportswagon for the petrol Sportswagon and, now, added the top of the range GT-Line – all have the same engine and all are automatic."
All models will receive Peugeot's five-year unlimited kilometre warranty with roadside assist.
Fans hoping for a next-generation GTi should have something to look forward to, with past reports suggesting Peugeot will turn to further electrification to give its performance models the boost they need – though the next 308 GTi might in fact be a 308 PSE...
UPDATE, July 1 2020: Just months after its launch, the 2020 Peugeot 308 range has copped a six per-cent price increase. New pricing is detailed here, but the line-up is otherwise as described above.
2020 Peugeot 308 pricing
308 Allure hatch petrol - $28,490 ($31,490 drive-away) 308 Allure Touring Sportswagon petrol - $30,490 ($33,490 drive-away) 308 GT Line hatch petrol - $32,990 ($36,490 drive-away)
All prices exclude on-road costs except where marked.