Question: What do you get when you combine a former Game of Thrones star, a Grammy winner and a bunch of Boston accents?
Answer: The car commercials at the 2020 Super Bowl.
With each commercial reportedly costing around $175,000 USD a second to run, brands this year spared no expense when it came to ensuring they stood out from the pack.
Audi, Genesis, Hyundai and more enlisted big-name talent and high-concept plots in order to sell cars during the February 3 game broadcast.
Here, a breakdown of every Super Bowl car commercial of 2020.
Ford: 'New breed'
During the Super Bowl, Ford re-ran an existing ad from 2019 promoting the arrival of its 2021 Mustang Mach-E electric SUV.
The ad stars British actor Idris Elba narrating a mini-origins story of the Mustang.
To highlight the 2020 Highlander's spacious interior, Toyota tapped How I Met Your Mother actress Cobie Smulders to star in a medley of rescue scenes from familiar action and drama movies.
In keeping with the catchphrase, 'Go wherever they need you', Smulders shows up at the scene of various crises (alien invasions, Wild West shoot-outs, nuclear power plant explosions etc) and rescues the movie hero by popping them in the back of her trusty Highlander.
Jeep: 'Groundhog day'
In order to promote the 2020 Jeep Gladiator, Jeep tapped Bill Murray to recreate his beloved 1993 film Groundhog Day.
It was a particularly clever move given, hilariously, the Super Bowl this year fell on February 3, the same day Murray's character Phil relives over and over in the movie.
Except in Jeep's iteration, Phil isn't bothered by the constant repetition, because it means he gets to drive the Gladiator time and time again.
GMC: 'Quiet revolution'
GMC gave the world a quick teaser of its upcoming Hummer EV by focusing on the car's silent performance, in spite of its power and speed.
"All electric, zero emissions, zero limits," the ad's star, NBA player LeBron James, declared at the ad's conclusion.
The GMC Hummer EV is expected to debut on May 20, 2020, in the United States.
Hyundai: 'Smaht pahk'
Hyundai pokes fun at one of the most unique accents in the States – the Boston accent – with its commercial highlighting the 2020 Sonata's self-parking system.
The commercial stars celebrity Bostonians John Krasinski, Chris Evans and Rachel Dratch in a very funny skit, which sees 'Smart Park' become 'Smaht Pahk' at the hands of the distinctive Boston drawl.
Audi: 'Let it go'
British actress Maisie Williams stars in this sustainability pledge from Audi, which shows the former Game of Thrones star driving around a polluted city in an e-tron Sportback.
As she drives, Williams breaks into song, belting Let It Go from the Disney movie Frozen.
The implication? Williams appears to be trying to shut out the slow demise of the environment while enjoying the comfortable confines of her electric vehicle, guilt-free.
The commercial ends on the tagline: "Let's drive to a more sustainable future."
Genesis: 'Going away party'
Genesis employed husband-and-wife duo Chrissy Teigen, a supermodel, and John Legend, a Grammy-winning musician, to advertise its first-ever SUV, the GV80.
In the commercial, the pair are attending a stuffy 'going away party' Legend has organised in order to farewell "old luxury".
In this case, old luxury is represented by gaudy guests with plastic surgery and bad taste, who Teigen tells, "you had a good run, but it's time to zhoosh you up a bit".
She introduces "young luxury" in the form of the GV80, with Legend behind the wheel. It then ends on a cheeky in-joke about Legend's status as People magazine's 'Sexiest Man Alive' for 2019.
Porsche: 'The heist'
Filmed at the Porsche Museum in Stuttgart, Germany, Porsche's commercial sees a thief commandeer the Taycan Turbo S.
The on-duty security guards must pursue him in a high-stakes car chase using, of course, Porsche cars.
After some stunning German scenery and a peek at the new Porsche 911 GT3, it ends with a twist and the tagline: "Finally, an electric car that steals you."
Kia: 'Tough never quits'
Kia is one of the only brands so far to take a football focus, tapping rookie Las Vegas Raiders running back Josh Jacobs to share a message to his younger self.
Jacobs drives his younger self to football practice in the new Kia Seltos, warning his mini-me that "it's going to be hard growing up homeless, but you've gotta believe in yourself, be tougher than the world around you".
"Push yourself to be someone, and I promise someday you will."