Porsche has commenced the rollout of destination electric vehicle chargers in Australia, cementing its commitment to electric vehicle technology.
Speaking to CarAdvice about the brand's plans, head of Porsche Australia public relations, Chris Jordan, said the company is covering five pillars of EV readiness for the arrival of its first fully-electric car, the Taycan, in Australia.
“It’s not often when we add a new model line, it’s an exciting time. It’s out first all-electric sports car and Taycan is a very interesting model to bring to market. There is already a lot of positive things being said and written about the product," Jordan said.
"Everything we are doing around that is quite exciting, working with dealers and potential owners and other destinations around readiness. So there’s a lot of areas we are covering off regarding charging and it centres around five main pillars.”
Porsche's five pillars include the home, the dealer, metro destinations, regional destinations and finally a third-party network provider.
Prior to taking delivery of a plug-in hybrid Porsche, or for customers expressing interest in a Taycan, Porsche sends a qualified tradesperson to the customer's home to inspect it for EV-readiness.
It can then determine whether the energy supply and vehicle's overnight location is suitable for an at-home charger.
Further to this, the company has commenced the rollout of destination charging both in CBD and regional locations, covering areas frequented by Porsche drivers.
The final piece of the puzzle is partnering with a highway network charging provider to allow long-distance drive charging. While the provider is yet to be locked in, the deal is likely to follow in the footsteps of Jaguar and Mercedes-Benz, both of which offer five years of free charging to new customers.
Porsche's first branded destination charging locations are St Andrews Beach Brewery on the Mornington Peninsula and the Wilson Parking structure within the Eureka Tower, both in Victoria. Further destinations will follow as businesses are included in the rollout.
Currently offering eight plug-in hybrid vehicles in Australia, Porsche is expected to announce pricing for Taycan in early 2020, at which time order books will officially open.