Price cuts up to $45k have been doled out across the Maserati range, as the company prepares to battle the stormy seas of luxury car sales in Australia.
Maserati Australia's importer, Ateco, has revised prices across its entire Ghibli, Levante and GranTurismo ranges, as it prepares for a "challenging part of the Australian car market cycle".
Starting with the Levante SUV, the entry-level model is still priced at $125,000 before on-road costs, with power from a twin-turbo V6 petrol engine making 257kW and 500Nm. Moving up the range, however, reveals the GranSport and GranLusso are both now priced at $144,990 before on-roads, a cut of $15k over the sticker announced in October last year.
While we're talking price cuts, the Levante Turbo Diesel is now priced from $129,990 before on-roads, while the GranSport and GranLusso Turbo Diesel have been dropped to $144,990, price cuts of $10k and $15k respectively.
Even the range-topping Levante S has been repositioned, now priced from $164,990 before on-roads instead of $179,990. The range-topping S GranSport and S GranLusso are now priced from $179,990 before on-roads, a cut of $10k.
On the sedan front, the Ghibli diesel line-up has been axed, along with the base S petrol. The Ghibli is now priced from $139,990 before on-roads (down $4k), while the GranSport and GranLusso cost the same $163,990 before on-roads as before.
Moving up the range, with no diesel or Ghibli S in between, you'll pat $184,990 before on-roads for the S GranLusso and S GranSport, down $11k.
When it comes to the Ghibli's bigger brother, the Quattroporte, the range has been slashed from nine variants to just four. Gone are diesel models, the base Quattroporte, and Quattroporte S line-up, leaving the GranLusso and GranSport as the entry-level at $224,990 before on-roads.
That's a drop of $15k over the equivalent model from last year, but $10k more than the previous entry-level petrol model. The range-topping GTS GranSport and GranLusso are both priced from $299,990 before on-roads, down $45k. No, that isn't a typo.
Finally, the ageing GranTurismo and GranCabrio. The coupe will cost $295,000 in Sport guise and $345,000 in more focused MC trim, while the drop-top is priced from $335,000 and $355,000 before on-roads in the same two-tier model setup.
"These changes to the Maserati range for 2019 represent a smooth evolution of the Maserati range for Australia that is a response to both changes to the market as a whole and a response to the specific requirements of Maserati owners which would be expected with so many of them enjoying the Maserati ownership experience for the first time," said Glen Sealey, Maserati COO in Australia.
"These changes also prepare for the arrival of the spectacular Maserati Levante GTS in the fourth quarter which will be a fabulous flourish with which to end the year."
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