New limited edition of just 20 cars celebrates the brand's 110th birthday, as well as its Frenchness.

The Bugatti Chiron Sport '110 ans Bugatti' has been unveiled with a subtle two-tone exterior paint job.

At the rear, the matte Steel Blue paint is said to evoke the texture of hot-rolled steel, while Steel Blue Carbon finish used elsewhere allows the underlying carbon-fibre to seen.

Other unique touches include matte black wheels in front of French Racing Blue brake calipers. Matte black is also used for the car's exterior badging, rear spoiler, and exhaust tips.

The limited edition model is marked by a numbered medallion made from solid silver, and has the Sky View glass roof option fitted as standard.

The 110 ans Bugatti goes out of its way to celebrate the company's French roots, with the country's tri-colour flag design adorning the wing mirror caps, headrests, seat back rests, 12 o'clock marker on the steering wheel, and the underside of the rear spoiler.

Dark blue is used throughout the cabin, while French Racing Blue highlights are found on the seats, window controls, seat belts, and storage areas.

The company was founded by Ettore Bugatti in 1909 in Molsheim, which was at the time a part of the German Empire. After both World War I and II, the Alsace region was transferred from the Germans back to the French.

During the ownership of Romano Artioli the company was relocated to Campogalliano, Italy. The automaker returned to Molsheim when it was bought by the Volkswagen Group.

Like Chiron and Chiron Sport, the 110 ans Bugatti is powered by a 8.0-litre quad-turbo W16 engine cranking 1103kW of power and 1600Nm of torque.

The company quotes a 0-100km/h time of under 2.4 seconds, 0-200km/h in 6.1s and 0-300km/h in 13.1s. The 400km/h barrier can be breached in 32.6 seconds, while the car's top speed is 420km/h.