Porsche has dropped the Mission E moniker for its first electric vehicle, and replaced it with Taycan. Shorter, sure, but much trickier to pronounce.
To that end, the brand has released a new video explaining how to correctly address the four-door, four-seat EV. Roughly translated, it means 'lively young horse' – a reference to the rearing horse in the Porsche crest.
Check out the video below for the official language lesson.
When it launches, the car will be priced below the Panamera but above the Cayenne. That's a broad window – $115,900 is the Cayenne's starting price, while the Panamera kicks off at $210,000 before on-roads – but it'll put the car into battle with the Tesla Model S, regardless of where it lands on that spectrum.
Porsche has already revealed the Taycan will be available with a two-motor setup making over 440kW, a 0-100km/h time under 3.5 seconds and an NEDC range of over 500km.