New YouGov research reveals the shocking amount of time and money spent on flat batteries
A new study has revealed the impact flat batteries have on Australian consumers, and how prone we are to replacing them instead of recharging.
The study, which was undertaken by research firm YouGov and commissioned by accessory company CTEK, found Australian consumers spent $761 million on car batteries and 8 million collective hours waiting for a battery replacement during the last 12 months.
It also found Australians are three times more likely to replace a flat battery than recharge it.
The research said respondents living in warmer climates like Queensland were more likely to get a flat battery than those in cooler climes.
“It’s all down to water loss and heat distortion, which means hotter climates damage batteries faster than in cooler locations,” said Robert Briggs, local CTEK director of sales and marketing.
“Motorists should keep this in mind for those summer months, especially if leaving their vehicle stationary for an extended period," he continued.
The study was conducted with the aim of encouraging motorists to recharge their batteries regularly, rather than waiting until they get a flat battery to replace it.
“Car batteries are the heart of any car and play a vital role, but many motorists are unaware of the easy ways to prolong and protect their battery life.
"The battery is key and has multiple functions, helping to start the engine, power navigation systems, and supplying the necessary power to meet the heavy demands of on-board computers as well as premium sound equipment technology, both when when driving and parked,” added Briggs.
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