In order to see the company move forward, Saab is now looking to its rich history for ideas. Talks within Saab have confirmed that the company is looking at launching an all new model inspired by the 1949 Saab 92.
While the concept of creating a modern car based on a classic model isn’t exactly original, if the results are anything like the recreation of the iconic Mini Cooper and Fiat 500, it could prove to be a great move for Saab.
It is believed that the new model will be created in partnership with another (unconfirmed) automaker, whereby the technology and platform will be shared, presumably in an effort to help reduce the costs.
Now that Saab has severed ties with General Motors, it's important that it builds relationships with other car makers to become a viable competitor in the market. Making use of shared platforms and engines in a similar way to how Skoda, Volkswagen and Audi work.
Combined with the recent launch of the new 9-5, these are exciting times for Saab, though the company recognises there is still much work to be done.
Saab is going to have to reignite interest in the brand, go back to its core values” of the 1980s and 1990s when it appealed to “creative” professionals such as architects, said Ian Fletcher, a European automotive analyst at IHS Global Insight in London. “ Saab CEO Victor Muller told AutoNews.
The company has also released new sales targets for 2011 and 2012 where the bar has been set high, focusing on substantial growth in the next two years. Saab looks to sell some 50,000-55,000 models in 2011, then plans to double production by 2012 to reach 100,000 new car sales.
As apart of these plans to significantly boost sales figures, Saab is believed to be in talks with Chinese distributors as the car maker looks to enter one of the world’s largest and fastest growing markets.
Overall it is promising to see the Swedish brand moving forward in a new positive direction, showing complete contrast to the companies uncertain future only months ago.