Negative fan feedback forces automaker to change its mind
Ford will still use Mustang styling cues for its 2020 electric crossover, but the Mach 1 nameplate is seemingly no longer attached to the project.
At the beginning of this year the automaker announced it was planning to launch a new electric crossover by 2020. Said to have handling, performance and styling inspired by the Mustang, it was announced with the Mach 1 name.
The Mach 1 name has been used on performance variants of the Mustang since 1964, although it was last seen on a production car during the 2004 model year.
While Ford was clearly hoping for a positive association with the nameplate, it didn't quite turn out like that, with internet commenters turning red hot before attacking their keyboards.
In a recent chat with Automotive News Jim Farley, Ford's head of global markets, said: “We put [the name] out there to evaluate it. There are pros and cons. I don’t want to handicap it at this point, but we got a very strong reaction from people.”
The new electric crossover, whatever it will be called, will be one of 40 electrified models from Ford due by 2022, which will include a Mustang hybrid, Transit Custom plug-in hybrid, F-150 hybrid, and 16 pure electric vehicles.