Reports say the Volvo S60 has previously done the demonstration many times but it was when the cameras were rolling that it failed to stop properly. Heading around 33 km/h towards a truck, the system failed to engage, leaving the Volvo with a rather nasty nose job.
According to the public relations team which went into damage control, the problem was caused by human error, possibly a result of the system not being properly engaged or the car's battery failing. Either way, it makes for a humorous video.
In the car's defence, even at 33 km/h frontal crash, the passenger compartment was completely intact.