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Holden cuts 60 staff in Melbourne

Restructuring in the sales department has seen 60 employees made redundant.


Holden has announced plans to cut around 60 jobs from its sales staff, amid a restructure of its sales and administration departments.

The company has confirmed the employees were mainly be based at headquarters in Port Melbourne, and the cuts won't eat into its local design and engineering team.

“We are making some changes to our sales and administration functions," Holden said in a statement.

"These changes are aimed at making Holden a stronger business for the future. Our people are our priority and we are supporting impacted employees.”

These cuts come at a tricky time for Holden, which is still struggling to find its feet as a full-time importer. Although new Commodore sales are improving, with 1159 registered last month, the brand sat sixth on the national sales charts in June.

The medium Equinox SUV owned just 3.4 per cent of its segment last month with 676 sales, compared to 2232 registrations for the Honda CR-V and 3136 for the all-conquering Mazda CX-5.

Speaking with CarAdvice earlier this year, Anna Betts, Holden communications director, said the brand "anticipated a slow start to the year".

“In the past six months, we have introduced two new vehicles, one of which – Equinox – is a brand new nameplate and the other being the new, imported Commodore," she said.

“It takes time to establish new vehicles in a competitive market however both products are gaining traction and growing month by month.”

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