Little crossovers are finding more and more buyers, with the segment now sitting at around 12 per cent market share.

Small SUV sales have bounced back after a quiet 2017. This segment of jacked-up hatchbacks was the fastest-growing across the market to the end of June, up 30.4 per cent.

Small SUVs own 11.9 per cent market share, equating to 72,269 sales across 24 brands competing for audience attention and money. These vehicles are now the fourth most-popular in Australia behind pickups/utes, medium SUVs and small hatchbacks/sedans.

The market is divided into two segments by industry database VFACTS, loosely those cars that are generally priced below $40,000, and those generally priced above. More colloquially, you can split them into ‘mainstream’ and ‘premium’.

The star is Mitsubishi, with its bargain-basement ASX that’s huge among fleets, and the more emotive Eclipse Cross spinoff, owning combined market share of 20.5 per cent.

Other superstars with double-digit market share include Mazda CX-3, Subaru XV, Nissan Qashqai and Honda HR-V. Impressively, these models just keep on booming even as new competitors launch, such as the big-selling Hyundai Kona and Toyota C-HR.

At the premium end it’s the Mercedes-Benz GLA and BMW X1 owning almost half the segment between them, though new contenders such as the Audi Q2, BMW X2, Jaguar E-Pace and Volvo XC40 are all luring buyers.

Check out the tables below and ask any questions in the comments.


SUV Small < $40k

ModelYTD salesMarket Share
Mitsubishi ASX989915.5%
Mazda CX-3881513.8%
Subaru XV733011.5%
Nissan Qashqai721311.3%
Honda HR-V676310.6%
Hyundai Kona 63039.9%
Toyota C-HR45977.2%
Mitsubishi Eclipse Cross31765.0%
Holden Trax31104.9%
Suzuki Vitara25604.0%
Jeep Compass7921.2%
Suzuki Ignis 7671.2%
MG ZS6020.9%
Ford EcoSport4940.8%
Nissan Juke3600.6%
Renault Captur2300.4%
Suzuki S-Cross1840.3%
Fiat 500X1320.2%
Jeep Renegade980.2%
Haval H2950.1%
Suzuki Jimny 870.1%
Peugeot 2008850.1%
Citroen C4 Cactus470.1%

 

SUV Small > $40k

ModelYTD salesMarket Share
Mercedes-Benz GLA226626.6%
BMW X1180721.2%
Audi Q3118413.9%
Audi Q2105512.4%
Mini Countryman5937.0%
BMW X25596.6%
Jaguar E-Pace5076.0%
Volvo XC404295.0%
Infiniti Q30/QX301061.2%