According to Millward Brown’s BrandZ Top 100 survey, recent safety recalls have helped BMW to beat Toyota as the world's most valuable car brand.
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Toyota's brand value fell by 27 per cent in the survey, but still recorded a strong US$21.77 billion (AUD$23.46 billion). By comparison, BMW fell only 9 per cent following the economic crisis of 2009 to see it retain a value of $21.82 billion (AUD$23.52 billion).

"It is likely that Toyota’s brand has suffered further in recent months, but it is a strong brand and is trying hard to overcome the damage through a major communications campaign," said Millward Brown global brand director, Peter Walshe."All of our evidence shows that strong brands are much more likely to recover from a crisis."

According to the survey, the most valued top five automotive brands are as follows:

  1. BMW $21.82 billion (AUD$23.52 billion)
  2. Toyota $21.77 billion (AUD$23.46 billion)
  3. Honda $14.30 billion (AUD$15.42 billion)
  4. Mercedes-Benz $13.74 billion (AUD$14.81 billion)
  5. Porsche $12.02 billion (AUD$12.96 billion)