Ford, Holden and Nissan struggle; Kia on the march; HiLux stays #1

New-vehicle sales fell 2.1 per cent in May over the same month in 2017, to 100,754 units. However, the market remains on track to eclipse last year’s all-time annual record, with 475,222 sales counted over the first five months.

SUV sales grew by 8.4 per cent in May, yielding 42,973 buyers or 42.7 per cent market share. Passenger car sales fell a statistically significant 15.6 per cent, reducing their market share to 32.5 per cent*.

Light commercial vehicles managed market share of 20.9 per cent in the lead-up to the end of the financial year. But as has become common, three of the top-ten overall sellers were pickups/utes, including the Toyota HiLux and Ford Ranger in positions 1-2.

*This data does not include Heavy Commercials, hence the different market share numbers to the text 


Brands

Perennial market leader Toyota fell 1.5 per cent to 19,571 units, but bumped its market share from 19.3 to 19.4 per cent. It shared the podium with Mazda (9403, down 5 per cent) and Hyundai (8807, up 6 per cent).

Next were Mitsubishi (6916, up 6.1 per cent), Ford (5738, down a steep 24.7 per cent ahead of the launch of updated Mustang and Escape models), Kia in sixth spot (5500 units, up 9.9 per cent) and Volkswagen (5430, up 6.9 per cent).

This means Holden finished eighth (5129, down 25.8 per cent despite the Commodore cracking 1000 sales) and Nissan ninth (4334, down 14.7 per cent). Honda was tenth on 4142 sales (up 8.4 per cent), squeezing out Subaru on 4019 and Mercedes-Benz on 3701.

To show you how condensed Australia’s 65-brand market is, the top 10 brands accounted for 74.4 per cent of all sales. The fact that Kia and VW outsold Holden — which sold only 423 Astras and 428 Equinoxes — and Nissan, is also a pretty significant statistic.

Rounding out the top 20 were Isuzu Ute (2470, up 3.9 per cent), BMW (2101, up 1 per cent), Audi (1851, down 3.3 per cent), Suzuki (1432, down 11.9 per cent), Renault (1000, down 8.3 per cent), Land Rover (850, up 20.7 per cent), Lexus (812, up 5.9 per cent) and Jeep (728, up 3.9 per cent, a welcome uptick for the brand).

Smaller-scale companies that performed well included Alfa Romeo (108, up 36 per cent), LDV (506, up 191 per cent), fellow Shanghai Auto subsidiary MG (209, up a massive 242.6 per cent), Great Wall (80, up 81.8 per cent), Peugeot (230, up 46.5 per cent), Skoda (590, up 34.1 per cent) and Volvo Car (567, up 41 per cent).

Brands that went backwards in May included Fiat (222, down 11.2 per cent), Haval (47, down 35.6 per cent), Maserati (50, down 21.9 per cent) and Porsche (260, down 39.5 per cent).


Models

Top of the pops were the regular pair of the Toyota HiLux (4385) and Ford Ranger (3674). Also populating the top 10 were the Toyota Corolla, Hyundai i30, Mazda 3, Mazda CX-5, Toyota RAV4, Mitsubishi ASX, Mitsubishi Triton and Volkswagen Golf.

Three utes, four small cars and three small/medium SUVs.

Positions 11-20 were the Kia Cerato, Hyundai Tucson, Holden Colorado, Toyota Prado, Isuzu D-Max, Nissan X-Trail, Toyota Camry, Honda CR-V, Mitsubishi Outlander and Toyota Kluger.

Remarkably, if you combine Toyota LandCruiser 70- and 200 Series models in both body styles, it finished with 2396 sales, between the Mazda 3 and CX-5. Staggering numbers considering the retail pricing... 

Segment FirstSecondThird
Micro CarsKia Picanto - 450Holden Spark - 123Mitsubishi Mirage - 76
Light Cars Hyundai Accent - 1251Mazda 2 - 868Toyota Yaris - 861
Small Cars < $40k Toyota Corolla - 3120Hyundai i30 - 2779Mazda 3 - 2586
Small Cars > $40k Audi A3 - 291MB A-Class - 216BMW 1 Series - 163
Medium Cars < $60kToyota Camry - 1451Mazda 6 - 297Skoda Octavia - 196
Medium Cars > $60kMB C-Class - 550MB CLA - 266BMW 3 Series - 196
Large Cars < $70k Commodore - 1040 (885 ZB)Kia Stinger - 215Skoda Superb - 132
Large Cars > $70k MB E-Class - 130BMW 5 Series - 60Audi A6 - 33
Upper Large CarsMB S-Class - 22Chrysler 300 - 22BMW 6 Series GT - 15
People Movers Kia Carnival - 630Honda Odyssey - 162VW Multivan - 112
Sports Cars < $80kFord Mustang - 267BMW 2 Series - 140Toyota 86 - 75
Sports Cars < $200kMB C-Class - 195MB E-Class - 70BMW 4 Series - 69
Sports Cars > $200k Porsche 911 - 38Mercedes-AMG GT - 20Ferrari range - 17
Small SUVs < $40k Mitsubishi ASX - 2029Mazda CX-3 - 1274Subaru XV - 1223
Small SUVs > $40k MB GLA - 385Audi Q3 - 304BMW X1 - 265
Medium SUVs < $60k Mazda CX-5 - 2382Toyota RAV4 - 2063Hyundai Tucson - 1839
Medium SUVs > $60k MB GLC - 559BMW X3 - 522Lexus NX - 383
Large SUVs < $70kToyota Prado - 1712Toyota Kluger - 1271Subaru Outback - 903
Large SUVs > $70kBMW X5 - 299Range Rover Sport - 242Audi Q7 - 188
Upper Large SUVs < $100kToyota LandCruiser 1368Nissan Patrol - 127
Upper Large SUVs > $100kMB GLS - 112Lexus LX - 55Range Rover - 18
Small VansVW Caddy - 262Renault Kangoo - 85Citroen Berlingo - 19
Medium VansToyota HiAce - 669Hyundai iLoad - 522VW Transporter - 228
Large Vans MB Sprinter - 367Renault Master - 128Fiat Ducato - 102
4x2 UtesToyota HiLux - 1200Ford Ranger - 498Isuzu D-Max - 452
4x4 Utes Toyota HiLux - 3185Ford Ranger - 3176Mitsubishi Triton - 1783

Miscellaneous

  • Sales by State/Territory: NSW 32,523, Vic 28,104, Qld 21,143, WA 8484, SA 6087, Tas 1657, ACT 1568 and NT 1188.
  • Top segments by percentage market share: Medium SUV 17.9, Small Car 16.9, 4x4 Ute 14.9, Small SUV 12.0 and Large SUV 11.0.
  • Sales by type: Private 45,197, Business 41,625, Rental 6370 and Government 3649.
  • Sales by fuel: Petrol 62,519, diesel 36,758, hybrid 1374 and EV 103, excluding Tesla which does not supply figures and, based on Mr Musk's recent Twitter comments, has some issues with the press.
  • Top source countries: Japan 30,616, Thailand 25,506, Korea 15,766, Germany 9305 and USA 3868.
  • Isuzu MU-X 796, Mitsubishi Pajero Sport 475, Ford Everest 422, Toyota Fortuner 367 and Holden Trailblazer 203

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