Fiat Chrysler's ever-growing focus on crossovers, pickup trucks and luxury cars, as well as a dearth of new product means Chrysler could be phased out in the near future.
A source has told Automotive News Chrysler's fate could be announced this (European) Friday, when Sergio Marchionne, CEO of Fiat Chrysler, is due to make a presentation outlining the company's next five-year plan.
An earlier report has suggested the company's latest plan will include Fiat shrinking its model range and moving all of its production out of Italy, leaving its home plants to produce more profitable Alfa Romeo, Maserati and Jeep models.
If this latest report proves true, Chrysler will join Plymouth, Eagle, and DeSoto as brands discarded by the company over the years.
Since Fiat took Chrysler out of a government-run bankruptcy, there have a number of plans calling for a grand revitalisation of Chrysler's product line.
Announced products have included a Civic-rivalling 100 model, possibly based on the Lancia Delta, the Camry-fighting 200, a new full-size people mover, crossovers based on the 200 and the Pacifica, and a new generation of the 300.
The 200 was launched in 2014, and killed off in 2016 as fleet sales and incentives made it unprofitable. The Pacifica went into production in 2016, and is now available with a 3.6-litre V6, and a plug-in hybrid drivetrain.
As for the rest, the 100 never made it anywhere near a showroom, the crossovers have yet to materialise, and the 300 has been long rumoured to die at the end of current model cycle.
Last year in the US, Chrysler sold 118,274 Pacifica people movers, and 51,237 300 sedans. For comparison's sake, the company also sold 88,351 Dodge Charger sedans, which are, of course, closely related to the 300.
There were also 125,196 new homes for the Dodge Grand Caravan, a version of Chrysler's previous generation people mover.