In February, 60 percent of total Fusion sales were “conquest sales” (sales to customers new to Ford) which is up six percent from January and 11 percent on 2009 as a whole.
The Fusion Hybrid – the 2010 North American Car of the Year and America’s most fuel efficient mid-sized sedan – is proving even more attractive to new buyers, with conquest sales of 82 percent in February, up 19 percent from last year.
Ford vice president of marketing, sales and service, Ken Czubay, said the Fusion is on track to post another sales record in 2010.
“It’s extraordinary that a car could set sales records and continue to excel in an environment where overall industry sales in the mid-size segment are down 19 percent from a year ago,” he said.
Sales increased 22 percent last year for a total of 180,671 and the Fusion has set monthly sales records in every month but one since the introduction of the redesigned model in March 2009.
It currently holds a 12.2 percent share of the mid-size segment, which for a long time has been dominated by the Honda Accord, Toyota Camry and Nissan Altima.