Speaking exclusively to CarAdvice at the 2017 Frankfurt motor show, Audi Sport boss Stephan Winkelmann expressed the challenges that still need to be overcome before a move to electric sports cars.
"It's a must. Not only because people want the car, but because it helps with the image and helping margins of today for investments of tomorrow. This is one of the effects, on the other hand we are very much looking into what electrification is in terms of sportiness," Winkelmann said.
"It needs to be explained in my opinion. More and more people are asking me, not only from your side, but from the customer side. Where are we heading, it's important to understand when we speak about sports cars and electric cars in combination, the range, how long you can hold top speed, how many times you can accelerate from 0-100, how many metres you cover in the first 2.5 seconds."
Above: Audi Elaine concept
While an electric vehicle (EV) may offer incredible straight line performance, it can be limited in terms of handling dynamics. This is another point Winkelmann understands and wants to address before Audi commits to an electric sports car future.
"It's not only about longitudinal acceleration, it's about dynamics. There are a lot of devices that can help you. The cars will be heavier for the first generations, so you need to explain what this is going to be about."
Above: 2018 Audi RS4 Avant
Either way, we know that Audi is rolling out new models, with the Audi Sport range increasing from 11 to 16 models over the next 36 months, and a commitment to have a full-electric vehicle from 2020.