The BMW Isetta of the 1950s is one of the quirkiest models to come from the Bavarian manufacturer in its 100-year history, and now one independent designer has reimagined the original ‘bubble car’ for the 21st century.
Created by Justin Hyunjung Cho as a ride-sharing solution of the future, the modern-day Isetta mixes the super-compact concept of the original with various design elements of modern BMW models and autonomous driving technology.
Much like the Smart Vision EQ Fortwo concept revealed for the Frankfurt motor show, Cho’s contemporary interpretation of the BMW Isetta is a pocket-sized driverless runabout that would be used as part of an urban ride-sharing service – such as BMW’s own ReachNow.
Top: BMW Isetta design concept, Bottom: 1955 BMW Isetta
Along with the Isetta itself, the concept’s styling clearly draws inspiration from the electrified BMW i range, with an array of blue highlights common to the company’s eco-friendly sub-brand, along with an interpretation of the double kidney grille and tail-lights similar to that of the i3 hatch.
Like the original, traditional doors do not feature. Occupants enter through a hatch that doubles as the front windscreen.
The wheels, meanwhile, are hidden behind circular covers that form part of the body – Minority Report, anyone?
Cho has even gone to the effort of mocking up advertising campaigns for the tiny vehicle, one being for the ReachNow ride-sharing service and the other demonstrating the benefits of the Isetta’s tiny dimensions in the city.
We already know that electrification and autonomy are the future of the automotive industry, let’s just hope it turns out to be this cute.
Click the photos tab for more images