The German electronic engineering juggernaut - and world's biggest automotive supplier - today sent out a release promoting two new systems that it wants to sell to as many car makers as possible.
One is a refined emergency braking system with cyclist detection that uses video and radar sensors that can apply full braking within 190 milliseconds and bring the car to a stop from speeds below 40km/h.
The other is an onboard radar that offers a constant over-the-shoulder view to complement extant blind-spot monitoring systems.
Existing rear-mounted mid-range radar sensors - which monitor lane changes on the freeway - can also be tuned to keep city drivers from making a dangerous mistake once they've parallel parked, Bosch claims.
The system has an exit warning that alerts occupants if a cyclist is riding from behind the stationary vehicle, to stop them opening their doors right into the rider - so long as they're within 20m.
This tech is active for all car doors and warns the occupants, even several minutes after the ignition has been turned off.
In Australia, cyclists make up a claimed 3 per cent of road fatalities and 15 per cent of road hospitalisations according to figures from the Bureau of Infrastructure, Transport and Regional Economics.
Most of these fatalities involve light vehicles due to head on collisions, side swipes, collisions with doors, and rear ending.
"Equipping every car in Australia with an emergency braking system that can detect cyclists could prevent many of the accidents that result in personal injury, or at least mitigate their severity," Bosch says.
“An emergency braking assistant may reduce braking distance by the few crucial centimetres that can mean the difference between life and death,” added its president of the Chassis Systems Control division, Gerhard Steiger.
Safety watchdog Euro NCAP - aligned with Australia's ANCAP from January 1, 2018 - will also award marks to test cars fitted with emergency braking with cyclist detection from next year.
Car brands covet five-star ratings, making this good news for Bosch, which is keen to sell its wares to theses OEMs.
“Driver assistance systems are the next step along the path toward accident-free driving,” added Bosch's board of management member Dirk Hoheisel.
“These electronic assistants are always vigilant and, in emergencies, they respond more quickly than people can. They provide support just where drivers need it – in busy city traffic.”
Driver assistance aids such as autonomous emergency braking (AEB), blind-spot monitoring (BLIS) and lane-keeping aids are increasingly common.
A recent Bosch-funded survey found that 52 per cent of all new cars in technologically advanced Germany have at least one driver assistance system on board.
Bosch has had a presence in Australia since 1907, opening its first wholly owned subsidiary in 1954. It generates revenues of more than $800 million a year in Oceania and employs more than 1400 "associates".