Subaru Australia has serious sales momentum

Subaru's Australian importer had a brilliant month in July, growing at a rate unmatched by any other top 20 car-maker and achieving almost 5 per cent market share.
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VFACTS figures show that the Japanese company's sales last month were 27.1 per cent greater than July in 2016, at 4265 units.

This figure put it in eighth position for the month, one unit behind Kia (up 20 per cent in its own right), and ahead of a declining Nissan, plus Volkswagen and Honda.

The growth rate was the highest of any top 20 player, though a few smaller-volume brands grew higher on a proportional basis in July, such as 21st-placed Skoda (508, up 38 per cent) and 23rd-placed Mini (379, up 29 per cent).

Subaru's annual sales are also up a shade over 10 per cent in an overall market up 0.4 per cent - the best growth of the big-volume players alongside Honda and Kia.

July's results saw the just-launched new Subaru XV lead the way for the company with 1138 sales in its first full month on the market, up 88.1 per cent.

The still-new Impreza yielded 914 sales, up 195.8 per cent for the month and 122.1 per cent YTD, while the Outback maintained success with 907 sales, up 3.4 per cent. BRZ sales are also up 73.1 per cent YTD.

Subaru Australia's managing director Colin Christie said: “Customer response to our new generation cars is just phenomenal and with revised WRX, WRX STI and Levorg line-ups just revealed, we’re very excited about maintaining the momentum."

On a regional basis, Subaru sales in South Australia were up 59.1 per cent for the month, while growth in Tasmania was 114 per cent (with a disproportionate 10 per cent market share thanks to its AWD credentials).

The Western Australia region returned sales growth of 41.5 per cent in July, Victoria sales were up 37.3 per cent, NSW sales were up 14.1 per cent and Queensland sales climbed 13.7 per cent.

It's not all great news, though. Sales of the ageing Forester (down 3.7 per cent YTD in a booming segment) and Liberty (down 35 per cent) are dragging the chain a little.

Top 30 brands July 2017

Toyota17,931up 2.7 per cent
Mazda9528up 12.6 per cent
Hyundai7501down 1.3 per cent
Holden6467down 8.5 per cent
Ford6270down 9.1 per cent
Mitsubishi6020up 11.2 per cent
Kia4266up 20 per cent
Subaru 4265up 27.1 per cent
Nissan4094down 22.8 per cent
Volkswagen3803down 9.3 per cent
Honda 3493up 9.2 per cent
Mercedes-Benz 3082down 2 per cent
BMW2152up 5 per cent
Audi2114up 9.2 per cent
Isuzu Ute1882up 1.8 per cent
Suzuki1519up 7.2 per cent
Land Rover1154down 4.1 per cent
Renault763up 2.3 per cent
Lexus669down 7.3 per cent
Jeep510down 33.3 per cent
Skoda508up 38 per cent
Volvo Car392down 25.9 per cent
Mini379up 29.4 per cent
Porsche326up 2.2 per cent
Fiat231down 13.5 per cent
Jaguar 210down 18.9 per cent
LDV207up 65.6 per cent
Peugeot106down 61.7 per cent
Alfa Romeo71up 51.1 per cent

Top 30 models July 2017

Toyota HiLux3742up 19 per cent
Toyota Corolla3208down 6.4 per cent
Ford Ranger3076up 7 per cent
Mazda 32466up 64.3 per cent
Toyota Camry2385up 9.8 per cent
Mazda CX-52305up 19.2 per cent
Hyundai i302123down 4.2 per cent
Toyota RAV41736down 4.9 per cent
Hyundai Tucson1719up 30.9 per cent
Toyota LandCruiser 70 Series/200 Series1713down 3.2 per cent
Mitsubishi Triton1708up 27 per cent
Hyundai Accent1642down 4.9 per cent
Holden Commodore1633down 12.9 per cent
Mitsubishi ASX 1544up 36.6 per cent
Nissan X-Trail 1463up 47.6 per cent
Mazda CX-31420down 18.6 per cent
Kia Cerato 1327up 19.4 per cent
Holden Colorado 1311down 20.5 per cent
Isuzu D-Max1244down 7 per cent
Nissan Qashqai1239up 16.8 per cent
Toyota Prado 1217down 2.5 per cent
Mitsubishi Outlander1143up 33.7 per cent
Subaru XV1138up 88.1 per cent
Holden Astra1125
Mazda BT-501089down 2.5 per cent
Honda Civic1072down 2.3 per cent
Kia Sportage 1045up 16 per cent
Volkswagen Golf1005down 35.8 per cent
Toyota Kluger990up 3.8 per cent
Nissan Navara958down 37.7 per cent

Any sales figures not mentioned here that you want to know? Ask away, in the comments.


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