In what is shaping up as potential changing of the guard — or perhaps just a blip — the recently launched seven-seat Mazda CX-9 has eclipsed the Toyota Kluger class champ in the large SUV sales race two months in succession.
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In another punching-above-its-weight performance, the new-generation CX-9 managed a mammoth 921 sales in November according to VFACTS industry data, compared to the Kluger on 886, budget Holden Captiva on 895, and the excellent Kia Sorento on 356.


This figure is an enormous 250 per cent ahead of the old CX-9’s performance in November 2015, and backs up the Mazda’s narrow win over the Toyota in October (863 versus 833).

Since its launch in July, the Mazda CX-9 has broken the previous (March 2008) record of 603 units, improving it to 738 in August. Sales then climbed to 863 in October, peaking at 921.


The performance marked a banner month for Mazda’s crossover range, with the CX-5 again winning its intensely fought segment to be the nation’s top-selling SUV of any type (1956 sales) despite the new-generation car making its world debut over this period.

The CX-5 edged out the Nissan X-Trail (1938) and Hyundai Tucson (1934) last month, and this year has a commanding 17.3 per cent market share — down moderately — in a segment up 13 per cent.


Meanwhile the CX-3 small SUV finished second in class with 1403 sales, behind the aged but well-priced Mitsubishi ASX and ahead of the Honda HR-V (964) and Nissan Qashqai (900). It will be interesting what the new Toyota C-HR manages.

Despite its relatively meagre three-model crossover range, Mazda was number two in SUV sales (4280) in November behind Toyota (4976), though the latter has double the number of offerings. In September, Mazda actually won this battle.


Indeed, sales between Mazda SUVs and passengers cars were almost at parity in November. Mazda sold 4280 SUVs and 4351 passenger cars last month for a near 50/50 sales split. YTD figures separating the two are 46/54.

Overall, Mazda has sold 108,446 cars, SUVs and utes for a 10 per cent market share this year. Mazda maintains its position as the nation’s top full-line importer and will set a new full-year sales record — passing its 2015 benchmark of 114,024.

2017 Next-Gen Mazda CX-5

Pictured: Evolutionary new-generation Mazda CX-5, premiering last month in LA.

In a first for Mazda, every SUV and passenger car in the Mazda range was placed first, second or third in their respective segments last month.