Lynk & Co, a new automotive brand from Geely, owner of both Volvo and the London Taxi Company, will be launched on October 20.

lynk-and-co-teaser

The Chinese car maker has begun sending invites to members of the media. The invitation, republished by Jalopnik, promises more than just "a new car brand and a model line-up", but "some radical, new thinking — different from anything you’ve seen before from the car industry" and that "might well change the world’s idea of mobility".

Accompanying the invites is the above teaser image, and a placeholder website, which features plenty of youngish people dancing, walking, biking, running, eating and hanging out. Notably, there's only one shot that involves a car.

It seems likely that Lynk & Co will be a new automotive marque for Geely vehicles targeted at developed markets around the world. In April, a Reuters report indicated that the company was planning just such a venture as part of a new project codenamed "L".

Volvo Concept 40.1 front seven-eights

Above: Volvo Concept 40.1.

Vehicles sold under the new "L" brand will reportedly be based on the Compact Modular Architecture (CMA) that's being jointly-developed by Volvo and Geely.

CMA will also be used to underpin Volvo's next-generation of 40-Series models, including the XC40 SUV, V40 hatch and S40 sedan.

According to Autocar, the first Lynk & Co vehicle will be a small SUV that will be the Volvo XC40's mainstream cousin. Beyond this, Lynk & Co may also include a ride-sharing or car-sharing component.