The Hong Kong-based luxury car brand said this week that it was focused on making the Q60 hardtop a radical departure from its previous two iterations. Reading between the lines, the business case for a soft-top didn’t stack up.
“We’re focusing only on the coupe version… a convertible is off the table for the moment,” Infiniti’s global senior manager of product strategy Gerardo Carmona.
Above: the new Q60 coupe. Top of page: a speculative Q60 convertible rendering by Theophilus Chin.
“Convertible volumes are pretty small, and we wanted to be focused on making a big improvement on the car.
“As you know, the 2002 first generation [called G35] to the second one [G37], there was not a very dramatic change on the car, and we did not want that to happen again.
“We wanted to really launch a dramatically different Q60, therefore all the efforts went into this one instead of thinking about other variants.”
Infiniti, a subsidiary of Nissan to rival Toyota’s Lexus, and the segment-defining German luxury marques Audi, BMWand Mercedes-Benz, is a small player globally, despite a growing global focus spearheaded by China (hence the Hong Kong HQ).
While its global sales remain dominated by the US, the proportion has dropped from more than 50 per cent to 36 per cent at present. Infiniti is moving more heavily into Europe with its compact Q30/QX30 range, and through the Asia Pacific including Australia.
The Infiniti Q60 coupe will arrive in Australia near the end of this year in 2.0-litre turbo guise, with the flagship 298kW twin-turbo V6 Q60 version to arrive in H1, 2017.
Watch out soon for our first drive of the latter from the launch in California.