Fed up with a number of new “scare tactics” advertising campaigns about motorcyclists, Honda Australia is instead emphasising the importance of appropriate training and riding advice in the lead up to summer.

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Honda Motorcycles general manager Tony Hinton says his company is working overtime to educate both current riders as well as those who have an interest in motorcycling but have never done anything about it.

“Earlier this year we launched the Honda Safety Advisor (HSA) program through our authorised motorcycle dealerships which is proving to be a very popular initiative.”

“Unfortunately, a lot of the state road authority advertising around right now is using scare tactics that imply motorcycle riders will probably get hurt one way or another.”

“Our philosophy is that if you get the right guidance early on in the process through a program such as HSA, coupled with riding skills training from a reputable organisation such as HART (Honda Australia Rider Training), you will substantially increase your ability to stay safe on the road.”

Safety advisors are on hand in the majority of metropolitan dealerships as well as selected regional nationally.

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They are trained to provide information to interested customers about riding courses, the right gear to wear, where to ride and what to watch out for on the road, among other things.

“Riders need to make decisions that reduce their level of risk, and the best way to make sure they have thought of everything is to talk to an experienced person from within the industry,” said Mr Hinton.

Honda also provides a computer-driven ride simulator within selected dealerships that offers a virtual ride experience in various environments and introduces the rider to basic control skills and hazard perception.

“We are encouraging anyone with an interest in motorcycling to come have a go on the simulator and have a chat to the safety advisor at their participating dealer.”

To watch the TAC's new ad, see below:

In related news, numerous motorcycle industry training groups in the UK have merged to form the Motorcycle Industry Trainers Association (MCITA).

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The MCITA says the merger will provide a larger, single voice for trainers and allow them to better serve the practical and representative requirements of the industry now and into the future.

Chairman of the Motorcycle Industry Association (MCI) Tara Glen welcomed the move.

“If the training industry is to respond successfully to the challenges ahead, maintain commerciality and drive improving rider safety standards, addressing the future as a larger single representative voice is essential and the MCI is proud to be able to lead this merged organisation,” she said.

by Tim Beissmann