Despite precious little marketing, the lure of a six-pot diesel has prompted more than 2000 people to request test drives here, spurred on by little more than generally fairly positive media reviews on sites such as this one.
“It’s been overwhelming slightly because we’re heavily oversubscribed. We’ve done no marketing at all… and basically if you do a word search you can find a microsite where you can register interest,” Volkswagen Commercials Australia director Carlos Santos told us this week.
“We’ve had 2000 register asking for test drives. we’re going to get 300 this year. It’s a nice problem to have, but we have nowhere near enough,” he added, though said supply would loosen when V6 production shifted from Germany to Argentina next year.
Sales of the 4x4 Amarok, pre-update, are running about even in 2016 compared to the same period last year, belying strong overall segment growth. However, its 4922 sales are enough for about 6 per cent market share (behind all its Thai-made rivals mentioned earlier).
The Volkswagen Amarok V6 has a key selling point against rivals such as the five-cylinder Ford Ranger and Mazda BT-50, and the four-pot Toyota HiLux, Holden Colorado, Isuzu D-Max, Nissan Navara and Mitsubishi Triton.
Despite its extra cylinder or two, the Amarok V6’s 3.0-litre engine actually has a 200cc smaller displacement than the Ranger/BT-50, and the same as the D-Max. However, its 165kW/550Nm outputs are class-leading, even if its expected 3.0-tonne braked towing capacity isn’t.
Volkswagen will offer the V6 exclusively in 4x4 Highline and Ultimate dual-cab guises, with lower grades retaining the 2.0-litre four-cylinder diesel unit.
MORE: Volkswagen Amarok V6 Review
MORE:Volkswagen Amarok SUV expected by 2020
MORE: Ute comparison: Ford Ranger v Holden Colorado v Isuzu D-Max v Mazda BT-50 v Mitsubishi Triton v Nissan Navara v Toyota HiLux v Volkswagen Amarok