Honda Australia expects to have its sales back up to 50,000 per year by the end of 2017, thanks in part to the introduction of the new Civic sedan and hatch.
Sales of Honda vehicles are down 4.1 percent year-to-date, compared to 2015, with April in particular seeing the company fall 17.7 percent below its performance in April last year.
Even so, Honda Australia expects to sell at least 40,000 vehicles this year, which would see it finish on par with its performance in 2015 (40,100).
Speaking to CarAdvice at the launch of the new Honda Civic yesterday, Honda Australia director, Stephen Collins, admitted the lack of a Civic had hurts sales so far this year.
“The first half for us will be certainly down on last year, as right now we have no Civics and last month we had no Civics.” Collins said.
“First half will be down, we are planning for it, we know it, the dealers know it, then we will come home strong in the second half with Civic in particular.
And, although very limited in numbers, even the NSX will be available by then, helping lift the credibility of the Honda brand even further.
“Our plan at this stage for next year is 50,000 [units], so that will be up 10k fro this year. We will sell 40k this year. We are planning on pretty big growth in a relatively flat market in ’17, on the back of some core products in segments we haven’t had for a while.”
Honda Australia’s best year on record was in 2007, with around 60,000 sales. With the global financial crisis, and the floods in Thailand to follow – not to mention the fall of the Australian dollar impacting its European sourced vehicles – Honda sales dropped to as low as 32,000 in 2014.