The Blue Oval brand’s local arm sold 18,641 units between January and March, up 13.7 per cent. This is also 2239 more vehicles than it sold over the same period in 2015, a differential matched by no other brand. Mazda is next with a 2169 differential.
The result means Ford is Australia’s fifth most popular car brand, behind only Toyota, Mazda, Hyundai and Holden. Its growth in 2016 constitutes the end of an 11-year annual sales decline in Australia since its glorious peak in the Falcon’s pomp.
The 2016 result represents a bit of a full-circle turnaround for Ford, given this is also the year where it ends Australian manufacturing, and focuses instead on local engineering and design, and selling cars imported from Thailand, Europe and the US.
Leading the charge for Ford is the Ranger ute with 8033 units and the mantle of number two in segment behind the Toyota HiLux. This means the Ranger makes up 43 per cent of Ford’s sale here. Eggs, basket…
Other models showing strong growth include the EcoSport (up 49.9 per cent), Kuga (up 39.9 per cent), Mondeo (up 391.4 per cent now that supply lines are functioning) and Transit Custom (up 24.2 per cent).
The all-new Everest SUV has added 1008 incremental sales over three months, while the Mustang has added 1118 and is sold out for 2016. As we reported this week, Ford has just secured an extra 2000 units to satisfy demand, and standardised SYNC 3 from year’s end.
The dull points for Ford are sales of the lauded Focus (down 46.4 per cent) and Fiesta (down 46.3 per cent), and of course the Falcon (down 32.6 per cent), Falcon Ute (down 15.7 per cent) and Territory (down 20.5 per cent) as they head towards the end.