Fiat Chrysler Australia has increased the recommended retail price of its Chrysler 300 and 300 SRT range by $6000 across the board.
The pricing adjustments take the entry price of the 300C to $55,000 plus on-road costs, and the 300C Luxury to $60,000. Meanwhile the SRT8 Core climbs to $65,000, and the flagship SRT climbs to $75,000.
As you might recall, Chrysler launched its heavily updated and improved 300 range in the middle of 2015 and the SRT line-up shortly after, with price increases over the pre-facelift car of between $2500 and $3000.
The price increases are a direct result of exchange rates. The Australian dollar is weak at the moment. For example, one Australian dollar currently buying only 71 US cents. It’s been hovering thereabouts for some time now, but RRPs based on something closer to parity can only withstand that sort of currency pressure for so long.
Chrysler 300 sales fell 44.3 per cent last year to 880 units, though it owned 40 per cent of its VFACTS segment, shared with the Holden Caprice (but, oddly, not the Commodore, Ford Falcon or Hyundai Genesis). In January, it managed 55 sales, up 48.6 per cent and enough for segment leadership.
The Chrysler 300 remains a common choice among mid-end chauffeur car services — airport valets and Uber Black drivers, for example — alongside the Caprice, Genesis and Lexus ES.
Meanwhile, the 300 SRT is a fairly special car, given the updated 6.4-litre Hemi V8-powered rear-drive muscle car was developed largely with Australia in mind, since US sales stopped in favour of the Dodge Charger Hellcat.
Chrysler is an interesting proposition in Australia. The Voyager is now discontinued and its much-hyper Pacifica replacement will be left-hand-drive-only, along with all other Chrysler product. As we recently reported, the Chrysler 200 will be axed globally.
Chrysler management recently told us in Detroit that the 300 would continue in RHD for the foreseeable future, however.
Currency appears to be hurting FCA across several vehicles. The Fiat 500X and Jeep Renegade both came under some criticism for their pricing when they launched late last year. It cut $2500 from the price of the Renegade just two months after its launch, and offered existing buyers a cash-back deal.