Stewart Alsop, a frequent blogger and commenter on Medium, wrote a post titled "Dear @ElonMusk: You should be ashamed of yourself" on September 30 criticising the company's launch event for the Model X.
Alsop was invited to the launch party after having put down a US$5000 ($7000) deposit for a Model X P90D with the Ludicrous Speed option, which he describes as a "computer, disguised as a beautiful car", and a vehicle that he was excited to see and touch.
The Model X launch occurred on September 29 at a company facility in Fremont, California, around an hour outside of San Francisco. The event written about by Alsop was a customer bash that doubled as a press event.
Alsop describes arriving on time at 7pm, being shuffled from crowded room to room, before Musk finally appeared on stage at around 8.45pm, well after the 7.30pm scheduled starting time. At 9pm, angry, hungry and disappointed that he was 1344th in the queue to view and have a ride in the Model X, he left.
After the original post gained some attention on the internet, Musk personally got in contact with Alsop and cancelled his order.
In a post earlier this week, titled "Banned by Tesla!", Alsop praised the company's design, innovation and direct sales model, while also lamenting that "I am mostly sorry not to be able to participate in the automobile revolution that Tesla started".
Musk, for his part, doesn't deny nixing Alsop's order for a Model X.
On Twitter today, he simply stated, "Must be a slow news day if denying service to a super rude customer gets this much attention".