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Hyundai has confirmed the appointment of former Lamborghini brand executive Manfred Fitzgerald to the top spot for its new luxury marque, Genesis.

Although most recently focused on his own consultancy business, 52 year-old Fitzgerald was previously the director of brand and design at Lamborghini, where he worked for 12 years.

Hyundai is no stranger to snaring Volkswagen Group executives, having previously promoted Kia recruit and star designer Peter Schreyer to lead styling for both brands.


The Korean carmaker also recently announced that former Volkswagen Group designer Luc Donckerwolke, as head of the Hyundai Motor Design Centre, will play a key role in styling the new Genesis models.

The luxury Genesis brand was first announced in November, but Hyundai has wasted no time in pushing its goals, revealing the big new G90 less than a month later.

For more on the Genesis brand, see our links below.

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