Caterham has announced an increase in production – and staff – to cope with the added demand placed by mounting backorders for its popular Seven model.
The firm recently received pan-European homologation for the Seven, which granted it permission to sell the car in several new European markets, and as such production will grow by around 10 per cent (to some 420 units a year).
“When we saw the first signs of sales activity stalling last year, we cut our cloth accordingly in terms of resource and costs,” said Ansar Ali, managing director, Caterham Cars. “I’ve always worked on the basis that I’d rather face the problem of how to build more cars, than the problem of how to sell them, so it’s gratifying to now be manning back up to cope with the extra demand.”
International sales have been helped by favourable exchange rates and Caterham is now firmly established in France, Italy, Germany and Japan.
The firm’s order-book is currently full until mid-October.